Digital Ad Campaigns Increase Rite-Aid Store Sales for Pet Toy

  • Industry
    Pet
  • The Client
    Pet Toys

Objective

Ensure success at Rite-Aid by supporting product with digital drive-to-store campaign.

Insights

Our client was selling a pet product directly to consumers. When expanding into Rite-Aid stores, they wanted to support their efforts with digital campaigns to boost in-store sales.

Strategy

Display advertising, especially when combined with remarketing, is a proven driver of retail velocity. By targeting drive-time radii around the Rite-Aids carrying their products, Indri was able to optimize a geographic-based digital campaign, engaging with customers at the moment of purchase decision.

Results

A 21.6% increase in in-store sales.

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