Marketing

Scary Good Marketing Ideas For Halloween

Oct 13, 2021

Scary Good Marketing Ideas For Halloween

While many people skipped Halloween last year because of the ongoing health pandemic, an estimated 65% of Americans are expected to participate in activities this October 31. Consumer spending on Halloween-related items is projected to reach an all-time high of more than $10 billion this year. Up to 70% of consumers rely on digital platforms for everyday goods, and holiday shopping is no exception. For e-commerce business owners, holidays can be an excellent opportunity to engage with customers and drive sales. Here are some tips to make this Halloween a memorable holiday for your business and your consumers.

1. Create a Halloween-Themed Landing Page

Landing pages are essential to e-commerce businesses because they lead customers to a specific product and encourage them to take action. Engage with your customers by creating a holiday-themed landing page. Utilize graphics, typeface, and photos that are associated with Halloween and display holiday products and sales prominently on the page. Businesses can create professional-looking graphics on sites like Canva.

2. Host a Holiday Giveaway

Are you wondering how to entice your customers this holiday season? Surprise followers with interactive digital events like giveaways or ask fans to submit photos for a chance to win discounts on merchandise. It is essential to adapt giveaway messaging to reflect regional differences in how people celebrate the holiday. Your giveaway prize should also be tailored to your brand and your style. For example, keep scary monsters off of your website if you run a family-friendly business.

3. Host a Halloween Photo Contest

One of the best ways to engage with customers is to host a Halloween-themed photo contest on your company’s social media channels. You can host a pet costume contest or have followers submit costume ideas for children. Encourage followers to post entries on social media with your company’s hashtag. You can then repost the images to promote the contest and further engage with clients.

4. Provide Product Discounts

Offering a discount is an excellent marketing strategy to attract customer attention, especially when in holiday shopping mode. Skip the coupon code and integrate the deals into the landing page. This tactic can help reduce abandoned shopping carts. Halloween could also be a great time to introduce a new brand loyalty program. An e-commerce loyalty program is an excellent customer retention tool that encourages people to buy in higher quantities, shop more frequently, and interact with your brand on a more consistent basis.

5. Highlight Halloween-related Products

You don’t have to run a costume shop or a candy boutique to be relevant to Halloween shoppers. A multitude of products can be marketed to appeal to shoppers. Do you sell any autumn-related items such as warm clothing or candles? Highlight these items on your landing page to attract holiday shoppers. Group holiday-related items into groups and offer “Halloween bundles” at discounted prices.

6. Add a Halloween Costume to Your Clothing Line

Clothing shops are among the most popular e-commerce shops, and many online retailers sell clothing of some kind, even if they don’t specialize in clothing. Market your clothing line by designing or curating a Halloween costume to highlight on your website.   Even if you don’t sell clothing, share Halloween or fall-inspired recipes on your social media channels.

7. Send Halloween Gift Cards

If you have a client email list, promote your Halloween sales promotions by email marketing campaigns. A few weeks before Halloween sales, send gift cards to individuals who have previously purchased products from your store. These gift cards could be for a specific value or free shipping or a gift with a purchase. Market these gift cards to customers so they know they are only valid during the Halloween season. This time limit may entice customers to make holiday-related purchases.

8. Create Witty Messaging

Use social media and email marketing to send Halloween-related messages to your customers. Create fun and witty taglines like “Spooktacular costume ideas” or “No tricks only treats.” Creative messaging can encourage followers to engage with your social accounts over the Halloween season.  


Halloween is the perfect time to get creative with your company’s marketing initiatives. So take advantage of Halloween online shopping projections through these fang-tastic marketing ideas!

Work With ScaledOn

Are you looking to partner with an experienced digital marketing agency to help drive sales and optimize your company’s online presence? Contact ScaledOn right now to improve your company’s online image, especially with the holiday season fast approaching. We have helped hundreds of companies with SEO, e-commerce, and lead generation.


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